I'm an Egyptian creative director with a focus on art who was raised in Saudi Arabia and now resides in Dubai. Acknowledging my status as a "Third Culture Kid," I've developed an appreciation for many viewpoints and cultural traditions.

I began my journey in 2011 in Egypt after completing my Bachelor of Fine Arts. Since then, I've worked for various agencies in the Middle East. Additionally, I've been fortunate to gain experience in different markets, countries, and cities like Egypt, Jordan, and the UAE, drawing inspiration from a variety of cultures.

My work has been globally recognized in prestigious awards shows such as Cannes Lions, The One Show, CLIO, ADC, D&AD, Dubai Lynx, Loeries, Ad Stars, MENA Cristal, and the African Cristal Festival. This recognition spans various categories including film, print, radio, entertainment, digital & mobile, and health & wellness. Additionally, I've had the honor of judging work at the MAD Stars for two consecutive years.

In 2021, Little Black Book named me as one of the "Uprising" talents in the Middle East.

In 2023, my campaign for Anghami ranked as the 3rd most shortlisted campaign in The One Show, with 26 shortlists. This contribution led to ‿ and us being recognized as The One Show MENA Agency of the Year and achieving the rank of #6 Independent Agency of the Year.